This story first appeared in the Oct. 25 issue of The Hollywood Reporter magazine.
Advertisers still might be buying network time based on Nielsen's live-plus-3-day ratings, but the Big Four are pushing a full week's worth of DVR viewing more than ever with the arrival of 2013 premiere week's live-plus-7 returns. And for good reason. The latest numbers show all broadcast nets are even with or better than last season's premiere week thanks to increases in time-shifted viewing. Fox and CBS, both down in initial returns, are in the black with NBC and ABC, while early successes Sleepy Hollow, Agents of SHIELD and The Blacklist assert their status as formidable newbies and CBS' The Big Bang Theory surges past Sunday Night Football for demo dominance.
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WINNERS
The Big Bang Theory (CBS)
Premiere episode up 41 percent to an 8.6 in 18-to-49 -- a series high and better than Sunday Night Football.
Agents of SHIELD (ABC)
Biggest premiere of the season jumps another 49 percent to a 7.0 adults 18-to-49 rating.
Sleepy Hollow (Fox)
Up 71 percent to a 5.3 rating in the second episode.
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Elementary (CBS)
Up 67 percent to a 3.5 rating.
New Girl (Fox)
Up 62 percent to a 3.4 rating.
The Blacklist (NBC)
Up 45 percent to a 5.5 rating.
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LOSERS
Back in the Game (ABC)
Rises only 14 percent to a 2.5 rating.
Bob's Burgers (Fox)
Up only 13 percent to a 2.5 rating.
The Good Wife (CBS)
Gains 33 percent to a 2.0 rating.
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